Finding Clarity in a Distracted World
For days filled with distractions, we saw a need for clarity.
Kathryn was navigating the start of her career, reflecting on how she wanted to live and work with purpose. Kim, with years of life coaching experience, was ready to settle into her niche but needed to identify where she could make the greatest impact. Both of us were at a crossroads, seeking direction and intentionality in our next steps.
The Big Problem
We all long to live for God and walk in our calling, yet we often feel stuck because we lack clarity, direction, and follow-through. We find ourselves cycling through temporary fixes, chasing inspiration, and setting goals that never stick. This aimlessness touches anyone desiring to live intentionally without a solid foundation. That was us.
“…yet we often feel stuck because we lack clarity, direction, and follow-through.”
The Solution
“…results were immediate and profound. Values, vision, and mission finally unlocked the clarity and direction Kim needed…”
Breakthrough came in a single conversation. Kathryn asked Kim if she had ever clearly defined her personal values, vision, and mission, the way companies do, but on an personal level. Most people have vague ideas of these things, but no practical way to identify and employ them.
Kathryn guided Kim through the process, and the results were immediate and profound. Values, vision, and mission finally unlocked the clarity and direction Kim needed to move forward. That is when the concept of A.I.M. (Aligned, Intentional Mindset) was born. They realized this process could help others find clarity, purpose, and direction in their own lives.
Building from the inside out
With Kathryn’s foundation in Finance and Personal Leadership, and Kim’s strength in Professional Coaching, we knew our business had to start from the inside out. Before building anything external, we anchored ourselves in the internal values that matter most to us. Those personal Christian values became the heart of Crawford Consulting and Coaching. They shaped our vision, guided our mission, and gave our business clarity and direction.
“Before building anything external, we anchored ourselves in the internal values that matter most to us.”
From there, everything flowed and bold action followed. Anchoring ourselves in these values also revealed a GAP in the broader landscape of personal and professional development.
applying the tools
“…values, vision, and mission are not just buzzwords. They are tools.”
We’ve learned that values, vision, and mission are not just buzzwords. They are tools. Like any tool, they require learning, practice, and intention to use well. Most people are not taught how to define or apply them, but that is where we come in.
With our unique generational blend of fresh perspective and seasoned insight, we help our clients discover their own clarity and confidence. It is not just leadership; it is personal leadership. And it changes everything.
our flagship book
Our flagship book, Reclaim Your AIM: Values, Vision, and Mission for Living on Purpose, is the starting point of the client experience at Crawford Consulting and Coaching. We are on a mission to teach and train others to discover their values, vision, and mission, both personally at the core level and professionally at the business level.
We pray that our products, services, and resources provide you with the clarity and direction you need. Join our mailing list and follow us on social media. May you be blessed beyond measure and share the overflow with others.
