
Reclaim Your AIM
Values. Vision. Mission.
For Living on Purpose.
Purpose is contagious.
It starts with your Values, Vision, and Mission.
LIVE boldly.
Build your life on what matters.
Ignite bold leadership in those around you.

Purpose is contagious.
It starts with your Values,
Vision, and Mission.
Lead boldly.
Build your life on what matters.
Ignite bold leadership in
those around you.
- THE PROBLEM -
Living on purpose sounds great
until you’re faced with real-life pressure and no clear path.
Do these sound familiar?






Living on purpose sounds great
until you’re faced with real-life pressure and no clear path.
Does this ever happen to you?






- The Solution -
Reclaim Your AIM
The Plan
Get the Book and Headstart Guide
Order Reclaim Your AIM and Complete the Head Start Guide
Learn the
Framework
Use the VVM Framework and prompts to define your values, vision, and mission.
Practice Living
on Purpose
Lead boldly, make confident decisions, and impact the world around you.
This book teaches you how to transform good intentions into BOLD, CHRIST-CENTERED ACTION.


By rooting your life in your God-given values, vision, and mission, you’ll gain the clarity, confidence, and direction you need.
This isn’t just a book you read. It is a book you EXPERIENCE. Step into the training, claim new ground, and let a life of purpose take hold.

What sets RYA apart
Practical tools
RYA is full of practical tools that help you through the process and set you up for SUCCESS moving forward.
Immediate
application
Once you complete the VVM Framework, you are then shown how to immediately apply it in the areas of life you need clarity most.
Purpose in action
By the end, you won’t be waiting to live with more purpose. You will already be doing it.
If so, welcome!
You are in the
right place.
What sets RYA apart
It gives you practical tools and shows you exactly how to use them.
You’ll immediately start applying your values, vision, and mission in the areas of life you need clarity most.
By the end, you won’t be waiting to live with more purpose—you’ll already be doing it.

This book teaches you how to transform good intentions into
BOLD, CHRIST-CENTERED ACTION.

By rooting your life in your God-given
values, vision, and mission,
you’ll gain the clarity, confidence,
and direction you need to
lead with purpose for a purpose.

This isn’t just a book you read. It is a book you experience. Step into the training, claim new ground, and let a life of purpose take hold.
Here are just a few key Takeaways from this book:
The Plan
Get the Book and Headstart Guide
Order Reclaim Your AIM
and Complete the
Head Start Guide
Learn the
Framework
Use the VVM Framework and prompts to define your values, vision, and mission.
Practice Living
on Purpose
Lead boldly, make confident decisions, and impact the world around you.
Here are just a few key Takeaways from this book:
A strong foundation
built on your Christian values, vision, and mission
A clear, actionable plan
for living out your faith with intention
Unstoppable focus
on what matters most, grounded in biblical truth
Confidence to make decisions
with clarity and conviction instead of fear
Leadership with purpose & impact
that inspires others to grow and act
A strong foundation
built on your Christian values, vision, and mission
A clear, actionable plan
for living out your faith with intention
Unstoppable focus
on what matters most, grounded in biblical truth
Confidence to make decisions
with clarity and conviction instead of fear
Leadership with purpose & impact
that inspires others to grow and act
Meet Kathryn and Kim
The mother-daughter duo, authors of Reclaim Your AIM,
and founders of Crawford Consulting and Coaching.
Meet Kathryn and Kim
The mother-daughter duo, authors of
Reclaim Your AIM, and founders of
Crawford Consulting and Coaching.

Their 5 Core values as a business
Excellence
Joy
Courage
Faith
Simplicity
Their Vision
“We help our clients get revolutionary results
to live dynamic and courageous lives.”
Their Mission
“We teach and train our clients how to
identify and overcome obstacles with
refreshing and joyful simplicity.”

Their 5 Core values as a business
Excellence
Joy
Courage
Faith
Simplicity
Their Vision
We help leaders get revolutionary results to live dynamic and courageous lives.
Their Mission
We teach and train leaders how to identify and overcome obstacles with refreshing and joyful simplicity.
Reclaim Your AIM was born from their passion to help others break through
barriers and live boldly in their personal and professional lives.
“If we can do it, so can you.” – Kathryn and Kim
Reclaim Your AIM was born from their passion to help leaders break through barriers and lead boldly in their personal and professional lives.
“If we can do it, so can you.”
– Kathryn and Kim
What you get with Reclaim Your AIM
The RYA Blueprint
A proven framework to root your life in Values, Vision, and Mission.
The Virtuous Self
A fresh, biblical perspective on shaping your character for leadership and growth.
Biblical Case Studies
Stories of how God has used values, vision, and mission to deliver clarity, purpose, and impact in the world.
Core Values Assessment
Practical tools to define what truly matters and build a strong foundation for your life.
Vision Writing Exercises
Step-by-step prompts to cast a compelling, Christ-centered vision for your future.
Mission Writing Guides
Simple frameworks to help you create a mission that motivates and focuses you every day.
Practical Application Training
Hands-on strategies to apply biblical truths in leadership, relationships, and personal growth.
The RYA Elevator Guide
A quick-reference tool for communicating your Values, Vision, and Mission with clarity and confidence.
Training Levels
Practical practices, tools, and action steps (Level 1, 2, and 3) to live out your faith with boldness in every season.
Exclusive RYA Tools
The RYA Framework, The P48 Decision Rubric, The Umbrella of Life, and the 4D Success Model
What you get with Reclaim Your AIM
The RYA Blueprint
A proven framework to root your life in Values, Vision, and Mission.
The Virtuous Self
A fresh, biblical perspective on shaping your character for leadership and growth.
Biblical Case Studies
Stories of how God has used values, vision, and mission to deliver clarity, purpose, and impact in the world.
Core Values Assessment
Practical tools to define what truly matters and build a strong foundation for your life.
Vision Writing Exercises
Step-by-step prompts to cast a compelling, Christ-centered vision for your future.
Mission Writing Guides
Simple frameworks to help you create a mission that motivates and focuses you every day.
Practical Application Training
Hands-on strategies to apply biblical truths in leadership, relationships, and personal growth.
The RYA Elevator Guide
A quick-reference tool for communicating your Values, Vision, and Mission with clarity and confidence.
Training Levels
Practical practices, tools, and action steps (Level 1, 2, and 3) to live out your faith with boldness in every season.
Exclusive RYA Tools
The RYA Framework, The P48 Decision Rubric, The Umbrella of Life, and the 4D Success Model

